Edge Group — Lead Generation for an Egyptian Contracting Company

A professional contracting landing page built from the ground up to do one thing: win project inquiries from serious clients. From the conversion-optimised design and credibility-first build to the Google Ads campaigns driving targeted traffic, every decision was made with the target client in mind. Built to communicate scale and capability, and turn paid traffic into qualified project leads.

Client

Edge Group

Sector

Construction

Duration

3 Weeks

What the Project Was About

Edge Group is an Egyptian contracting company operating at scale, handling large infrastructure and construction projects across the country. To win the calibre of contracts they were targeting, they needed both a digital presence that matched the scale and professionalism of their work, and a paid traffic strategy to put that presence in front of the right decision-makers. The brief was to build a credibility-first landing page through Web Development and Conversion Rate Optimisation that positioned Edge Group as a serious, capable, and trustworthy contractor for large-scale projects, and to drive qualified traffic to it through strategically managed Google Ads campaigns targeting project owners and procurement managers in Egypt. We took on the full scope, Web Development to build the landing page, Conversion Rate Optimisation to engineer every element for maximum inquiry generation, and Google Ads to drive targeted, high-intent traffic from decision-makers actively searching for contracting services.

Positioning a Contractor as the Obvious Choice

In the contracting industry, a landing page is not just a digital presence, it is a pre-qualification tool. A project owner or procurement manager who lands on a contractor’s page is asking one question: can I trust this company to handle my project? We structured the entire Edge Group landing page around credibility signals through precise Web Development, project scale, geographic reach, team expertise, and the breadth of their service offering. Conversion Rate Optimisation was applied to ensure every section reinforced the impression that Edge Group operates at a level above the average contractor. The Google Ads strategy was built to match, targeting high-intent search terms used by project owners and procurement managers in Egypt, with ad copy that spoke directly to the professional language of the construction industry. Every campaign was structured to drive the right traffic to the most relevant section of the landing page, with Conversion Rate Optimisation tracking in place to monitor cost per inquiry and continuously refine the campaign performance.

Three Phases. One Outcome.

Every project follows a structured delivery process, but the work inside each phase is built specifically around the client’s business, market, and goals. Here is how we delivered Edge Group from brief to live landing page.

Phase 01

Discovery, Research & Google Ads Strategy

We began by defining Edge Group's positioning in the Egyptian contracting market and building the Google Ads strategy around the search behaviour of their target client profile. Keyword research identified the high-intent search terms used by project owners and procurement managers, and the campaign structure was built to capture this traffic and route it to the right landing page sections.

Phase 02

Web Development & CRO Landing Page

We built a professional, authoritative landing page through Web Development with a strong visual identity, a structured services section, a work showcase, and a streamlined inquiry form. Conversion Rate Optimisation principles were applied throughout, from the layout and hierarchy to the wording of every call to action, to ensure the page converted the paid traffic being driven to it as efficiently as possible.

Phase 03

Google Ads Launch, CRO Tracking & Optimisation

We launched the Google Ads campaigns with full conversion tracking integrated into the landing page, allowing us to monitor cost per inquiry, quality of leads, and which ad groups were driving the best results. Conversion Rate Optimisation adjustments were made to both the landing page and the ad campaigns based on the data, and the full setup was handed over with documentation and training for the Edge Group team.