Top Air — E-Commerce & Lead Generation for an Egyptian AC Company

A full Arabic e-commerce store built from the ground up to sell AC units and generate service inquiries at scale. From the E-Commerce Solutions platform and Conversion Rate Optimisation purchase and inquiry flows to the Arabic Search Engine Optimisation foundations driving organic traffic, every decision was made with the Egyptian buyer in mind. Built to rank in Arabic, convert visitors, and turn organic search traffic into paying customers.

Client

Top Air

Sector

Air Conditioning

Duration

4 Weeks

What the Project Was About

Top Air is an Egyptian air conditioning company established in 2018, based in Agouza, Giza, with a 4.9 out of 5 rating based on over 1,000 verified customer reviews. They are an authorised distributor of Carrier and Midea air conditioning units and offer four core services: Air Conditioning Supply and Installation, Maintenance and Repair Services, Piping Preparation and Supply, and Sheet Metal, Insulation and Canvas Work. The entire store was to be built in Arabic, the primary language of Top Air’s target audience, with full right-to-left layout support. The brief was to build a complete Arabic E-Commerce Solutions platform where Carrier and Midea units could be browsed and purchased directly online, establish strong Arabic Search Engine Optimisation foundations to capture the organic search traffic coming from Egyptian homeowners and businesses searching for air conditioning solutions, and apply Conversion Rate Optimisation throughout to maximise the rate at which visitors became buyers or service inquiry leads. We took on the full scope, E-Commerce Solutions to build the Arabic store with a complete Carrier and Midea product catalogue, Search Engine Optimisation to establish organic visibility for air conditioning searches in Egypt in Arabic, and Conversion Rate Optimisation to engineer every touchpoint, purchase flows, service inquiry forms, and calls to action, toward maximum conversion.

Built to Rank in Arabic and Convert Egyptian Buyers

The Egyptian air conditioning market is highly competitive, and the customer making a purchase decision is typically searching in Arabic, comparing prices, and looking for signals of trust before they call or buy. Our E-Commerce Solutions approach was built entirely around this Arabic-first audience, building a right-to-left store experience that felt native rather than translated, with the Carrier and Midea product catalogue structured to make comparison and selection as intuitive as possible. Search Engine Optimisation was built into the E-Commerce Solutions architecture from day one, every product page, category page, and service page planned and structured around the Arabic search terms most likely to be used by Egyptian buyers searching for air conditioning units, installation services, and maintenance. Conversion Rate Optimisation was applied throughout the E-Commerce Solutions build, product pages were structured to present specifications clearly in Arabic with pricing in Egyptian Pounds, the service pages each ended with a clear quote request call to action, and the purchase flow was simplified to minimise drop-off between cart and checkout. A free energy-saving guide was offered as a lead magnet to capture email addresses from visitors not yet ready to buy, with Conversion Rate Optimisation applied to the lead capture form to maximise completion rates. Search Engine Optimisation performance was tracked from launch with ongoing optimisation planned against the Arabic keyword strategy.

Three Phases. One Outcome.

Every project follows a structured delivery process, but the work inside each phase is built specifically around the client’s business, market, and goals. Here is how we delivered Top Air from brief to live store.

Phase 01

Discovery, Research & Arabic SEO Architecture

We began by mapping the Arabic search landscape for air conditioning in Egypt, identifying the search terms used by homeowners and businesses looking for AC units, installation, and maintenance in Cairo and Giza. The Search Engine Optimisation architecture was built around these terms, with the E-Commerce Solutions product and category structure planned to support both organic visibility and buyer navigation simultaneously.

Phase 02

E-Commerce Solutions Build, SEO & CRO Implementation

We built the full Arabic e-commerce store on WordPress and WooCommerce, homepage, about page, four service pages, a Carrier and Midea product catalogue, a testimonials section, a blog, an FAQ page, a quote request page, a contact page, and a free energy-saving guide lead magnet. Search Engine Optimisation was implemented on-page across all pages in Arabic at launch. Conversion Rate Optimisation was applied to all purchase flows, service inquiry forms, and calls to action throughout the E-Commerce Solutions build.

Phase 03

SEO Monitoring, CRO Tracking & Post-Launch Optimisation

Search Engine Optimisation performance was monitored from launch in Arabic, with ongoing optimisation of on-page elements based on early ranking data. Conversion Rate Optimisation tracking was implemented across all key conversion points, product purchases, service inquiry submissions, and quote requests, and the E-Commerce Solutions purchase flows were refined based on conversion data. The full store was handed over with documentation and admin training for the Top Air team.